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Email
Marketing - Guidelines and Procedures
The
following procedures are guidelines for how to be compliant
with the "Can Spam Act of 2003". Applied Info Group
and its employees will be compliant with the "Can Spam
Act". Applied Info Group maintains the highest standards
that will exceed the requirements of the "Can Spam Act".
We have incorporated the new changes in the new law with our
current procedures for sending out email.
Requirements
for commercial email as per "Can Spam Act of 2003"
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Each
message must have a "clear and conspicuous" notice
of opportunity to decline to receive further commercial
email messages from the sender.
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Each
message must contain a functioning return email address.
It must also contain an Internet based mechanism that is
clearly and conspicuously displayed that recipients can
use to request not to receive future advertisements or promotions.
This Internet based mechanism must be capable of receiving
such messages for at least 30 days after the transmission
of the original message. The sender of the message may not
send subsequent advertisements or promotions more than 10
business days after the request from any recipient to be
removed from the future commercial email communications.
If the recipient has requested not to receive further advertisements
or promotions, the sender may not request, sell, lease,
exchange or otherwise transfer or release that email address
of the recipient.
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Clear
and conspicuous identification that the email is an advertisement
or solicitation. The sender of the email is responsible
for determining how to indicate that the message is a solicitation
(i.e, there is no requirement to include any specific language,
such as "this is an advertisement", or any labeling,
such as "ADV" in the subject line. However, if
the recipient has provided affirmative consent to receive
the message, then this identification is not required.
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A
valid physical postal address of the sender. A post-office
box (PO Box) or mail-drop does not suffice. The physical
address must be somewhere that the consumer can physically
find the sender or their employees. |
Procedures
for commercial email:
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Applied Info Group
does not allow any commercial email involving pornographic
content. Material of "questionable" content will
be reviewed by and approved by management before it is submitted
for testing.
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Applied Info Group
will only send out email to recipients who have been properly
qualified to receive such material. All recipients must
have a permission based relationship with their recipients.
The list owner will be asked to demonstrate this. An additional
pre-qualification is recommended and may be required based
on the collection methods. Collection methods are subject
to review by management to determine the validity of the
collection mechanism, and whether additional prequalification
is necessary.
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Each
message should contain a header and footer approved by the
client. The header should be clear and conspicuous about
the sender of the message and the intent of the message.
The footer should contain a valid mechanism for removal
from the senders (mailers) list, which needs to be tested
prior to the delivery of each campaign. Additionally each
footer should contain a valid physical postal address of
the sender (mailer) of the message.
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Each
message must contain a functioning opt-out link to the senders
(mailers) site as well as the List Owners opt-out. The sender
(mailer) will bear the responsibility for collection of
opt-outs from mailings they initiate and the List Owner
must collect the opt-outs from third party mailings. Applied Info Group's
internal opt-out link will automatically remove someone
from that list and will be operational for a minimum of
30 days after the campaign is completed.
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Each
From address must be the name of a valid sender (mailer)
or company, no vanity from alias's will be sent (i.e. -
Special Offers, Great Deals, etc.)
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Each
campaign must be accompanied by the sender (mailers) email
suppression list. This suppression file will be used to
remove any records that would be sent during the sender's
campaign. This file will not be used for any other purpose.
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Every
internal list order will be run within 24 hours of the scheduled
delivery of each list to ensure that the current permission
status is selected for each record.
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Every
external list received must contain geography for each record
to ensure that no email address from countries that have
legislation against receiving commercial email. If geography
is not available, the client must sign a release stating
that the addresses are only from the US or other valid countries.
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Each
campaign will be tested through our email filters to determine
if the message is being caught by email filters. The client
will be notified to make the appropriate changes to the
copy before it can be sent out. All
campaigns must be approved by the client prior to sending.
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For more
information on Applied Info Group's database and email marketing
service capabilities, please contact Mitch Rubin, President
of Applied Info Group at (908) 241-7007.
Visit www.appliedinfogroup.com
to learn more.
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