Client Case Study
Situation
Seminar marketer could not manage and measure their email campaigns.

Objective
To improve deliverability and response for seminar marketer's email efforts.

Methodology
• Analyze their email program
• Develop mechanism to accurately remove undeliverables
• Improve creative to be concise and response driven
• Create preference page to manage and offer options
• Provide real-time measurement of campaign results
• Install dynamic personalization to capture respondent information
• Implement analytical profiles on each campaign

Results
Revenue increased, complaints were virtually eliminated, deliverability increased significantly, and tracking and profiling of respondents was implemented.
Applied Information Group - Database and Email Marketing services for the direct marketing industry.
Email Marketing Overview
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